Mog Asu Wine Bar was founded by co-owners and spouses Fedric Dcosta and Emily Lund, whose shared vision is rooted in the phrase “love be with you.” Together, they’ve created a space that’s as much about connection as it is about wine—a place where everyone feels seen, cared for, and welcomed like family. Their passion for community and hospitality is at the heart of everything Mog Asu stands for.
The idea for the wine bar came to Fedric and Emily while on vacation in Portugal. Inspired by the intimate atmosphere, exceptional service, and incredible wines they encountered, they returned home with a dream to create something equally special. Mog Asu was born from a passion for community, connection, and the perfect glass of wine. Our space is designed to make you feel welcomed, embraced, and ready to discover something new.
At Mog Asu, we believe wine is a journey—one that spans centuries, cultures, and continents. Our curated list brings together selections from both ancient winemaking regions and exciting new voices in the world of wine. Whether you’re a seasoned aficionado or just beginning to explore, each bottle is an invitation to discover, connect, and expand your palate.
Fedric Dcosta – A graduate of the Culinary Institute of America with a degree in Hospitality Management, Fedric has spent over two decades behind the bar in locales around the world, including Dubai, European cruise ships, Italian restaurants throughout Marin County, and most recently, 15 years at the iconic Cavallo Point Lodge. Known for his warmth, intuition, and love of conversation, he thrives on creating memorable experiences and lasting connections with guests. At Mog Asu Wine Bar, his expertise and energy set the tone for every pour and every moment. Friendly, passionate, and a natural host, Fedric will gladly swap stories with you all night or help you discover your new favorite wine.
Emily Lund – Before her venture into the wine bar, Emily spent 25 years in the world of prosthetics and healthcare. She brings a deep sense of care and precision to everything she does. Holding degrees in Business and Economics, she blends thoughtful strategy with a passion for people and enriching experiences. Opening Mog Asu Wine Bar has been a dream realized—one that allows her and Fedric to build something meaningful together and create a welcoming space for the community she loves.